This review is about who your website brings in. The site itself is well built: a real photo of an actual roof installation, four named customer testimonials from Roscommon, Athlone and Sligo, and real partner brand logos. None of that is showing up in search. Only 9 keywords are tracked against the whole site, and the single visitor you get a month arrives through an electrician page, not a solar one. It's all detailed below, with what to do about each one.
Only 9 searches are tracked against this site at all, an unusually small number for a site with a genuine service list and real customer proof. Not one solar or EV term reaches a ranking that brings in visitors.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| electrician near me | 3.6K | 41st. Your only real traffic, and it's not for solar. | 41st |
| solar installation | 210 | 45th, from your solar installation service page. | 45th |
| solar ev charging station | 140 | 34th, your closest solar-adjacent result. | 34th |
| eco solar energy | 170 | 44th, from the homepage. | 44th |
There is no tracked ranking at all for "solar panels roscommon," "solar panels athlone," "solar panels sligo" or any similar county search, despite named customer testimonials from all three towns sitting on your own homepage right now. The proof a homeowner in any of those towns would want to see already exists. There's just no page built to catch them searching.
Nothing here is a design problem. The homepage looks professional and trustworthy. These are structural gaps, all checkable on the live site.
This is not a design problem, it is steady monthly work. The site and the proof are already there. What's missing is a small number of pages built specifically around the towns you already serve and can already prove you serve.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The first two blocks are quick cleanup. The bottom block is the real work, and it's short because the proof is already written.
4,110 searches every month across the terms currently tracked.
Around 1 visit a month currently arriving, and it's not for solar.
Zero confirmed rankings for any solar or EV buying search anywhere on the site.
Electrician near me alone is 3,600 searches a month, and it's the only thing bringing any visitor to this site at all. You already have proof from three named towns sitting unused. You know how many of those searches turn into an installation for you, and what a job is worth. That's the sum worth doing on your side.
Your organic keyword count fell 10% over the last month tracked, on a base that was already small. A site with only 9 tracked keywords has very little room left to lose before search traffic disappears almost entirely.